Does hype hurt the world of security? Maybe, but probably not.
Black Hat convention hype hurts the enterprise risk management process
The author has one good point about security. Don't fall into the hype. It also has a number of silly points, my favorite being:
The security community must stop this hysterical response to vulnerability research. Security professionals must embrace more measured, logical and reasoned responses to new threats.
This isn't really true. The press needs to stop the hysterical response, vendors should fix their problems and have a reasonable story to tell their customers.
Most of these people are looking to make a name for themselves. The difference is that when these people cause a stir, it sounds scary.
It gets even more scary when you have an unresponsive or silly vendor who just stirs the pot. There are still a lot of vendors who treat security like a PR problem rather than a technical issue. Security flaws are bugs caused by programming mistakes. They need to be fixed, not approached as if they are a news story. If you fix the problem without much fanfare, there isn't much of a story. How many headlines have you read that are "Vendor fixes flaw in timely and reasonable manner!" Not many, it's way more fun to write about the vendor who refuse to fix a security flaw and insists the researcher is a bad bad person who lies and is bad.
Security flaws can be embarrassing for the affected party. Public disclosure, even sensational public disclosure is sometimes needed. These people often don't get paid directly for their work. Their pay is in reputation; they aren't going to complain if their flaw gets lots of hype.